Survey suggests TikTok may be losing its lustre for Gen-Z

Nostalgia isn't just something for the uncles out there. A US study by The Harris Poll has found that 79% of Gen-Z TikTok users who it surveyed “miss the early days” of the app. MediaPost has the details, including 41% of these users missing the days of “fewer ads and brands” on TikTok, and 34% pini

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