Industry Jul 8, 2026
Taylor Swift's Wedding Streaming Numbers Examined
This week's Trending Up looks at the impact of the year's most-buzzed-about nuptials on the world's biggest artist's numbers, along with 4th of July bumps and a new breakout hit.
Originally published by
Billboard
This week's "Trending Up" report analyzes the effect of Taylor Swift's wedding to Travis Kelce on her streaming numbers. The report also examines the impact of the Fourth of July holiday on streaming and highlights a new breakout hit. Originally reported by Billboard.