Industry Apr 29, 2026

Taylor Swift's Universal Music Deal Could Benefit Artists Following Spotify Stock Sale

A clause Swift had inserted into her initial deal with Universal in 2018 could have a major effect for some artists after UMG offloads part of its Spotify stock.

Originally published by Billboard
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Taylor Swift's Universal Music Deal Could Benefit Artists Following Spotify Stock Sale

A stipulation in Taylor Swift's 2018 contract with Universal Music Group may result in significant financial gains for some artists. This potential benefit arises as UMG prepares to divest a portion of its holdings in Spotify. The specifics of the clause suggest a notable impact on artist earnings tied to the streaming platform's performance. Originally reported by Billboard.