Industry Apr 8, 2026
The Business of Coachella Revealed on Billboard Podcast
On Billboard's On the Record podcast, Billboard reporters break down the business behind Coachella and why 60% of GA attendees used a payment plan last year.
Originally published by
Billboard
Billboard reporters discussed the business aspects of the Coachella festival on the "On the Record" podcast. They examined the factors contributing to its status as America’s premier festival.
Additionally, it was noted that 60% of general admission attendees utilized a payment plan in the past year. Originally reported by Billboard.