Industry Oct 7, 2026

The O2 Arena Renews Naming Rights Deal

In short

Under the deal, O2 and Virgin Media broadband customers will get 50% more tickets to shows at The O2 through Priority Tickets.

Originally published by Music Business Worldwide
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The O2 Arena Renews Naming Rights Deal

The O2 Arena in London has secured its naming rights until 2038 following a significant renewal agreement between AEG and O2. This deal is recognized as the largest naming rights extension in the UK's history. As part of the agreement, customers of O2 and Virgin Media broadband will benefit from enhanced access to tickets for events at The O2. Originally reported by Music Business Worldwide.