News Jul 21, 2026

TikTok is testing an opt-in ‘Likeness Detection’ tool that lets US creators find and report AI deepfakes of themselves

It was first spotted by social media consultant Matt Navarra, who wrote in a post on X that TikTok was testing the feature with "some US creators." Source

Originally published by Music Business Worldwide
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TikTok is testing an opt-in ‘Likeness Detection’ tool that lets US creators find and report AI deepfakes of themselves