Industry Sep 18, 2026

Toys 'R' Us Reopens Hundreds of Stores

In short

Toy sales were up 17% in the first half of 2026, driven largely by trading cards and collectibles.

Originally published by Consequence of Sound
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Toys 'R' Us Reopens Hundreds of Stores

Toys 'R' Us is relaunching with a significant number of new stores, aiming to attract both children and adult consumers. This expansion coincides with a reported 17% increase in toy sales during the first half of 2026, a surge attributed to the popularity of trading cards and collectibles. Originally reported by Consequence of Sound.