Industry Sep 28, 2026
Universal Music Group Names Òscar Celma as Company’s First Senior VP, Applied AI & Machine Learning
In short
The hiring announcement follows UMG's recent deals with Spotify and ElevenLabs to allow for AI remixes and mashups.
Originally published by
Billboard
Universal Music Group has appointed Òscar Celma as its first Senior Vice President of Applied AI & Machine Learning. This strategic hiring follows recent agreements between UMG and companies such as Spotify and ElevenLabs, which aim to facilitate AI-driven remixes and mashups. Originally reported by Billboard.