Industry Jun 30, 2026

Universal Music Japan on Superfan Culture & Global Ambitions

Fujikura talked to Billboard JAPAN about Japan’s unique superfan culture and the challenges Japan faces in its overseas expansion.

Originally published by Billboard
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Universal Music Japan on Superfan Culture & Global Ambitions
Universal Music Japan executive Naoshi Fujikura discussed Japan's distinctive superfan culture in an interview with Billboard JAPAN. The conversation also addressed the hurdles Japan encounters in its international expansion efforts.

Originally reported by Billboard.

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