News Jun 9, 2026
Video exclusives: Spotify x Le Sserafim and YouTube x Madonna
Video is the new (old) battleground for streaming services in 2026: a space, unlike audio, where they can safely negotiate exclusives with big artists. Spotify’s latest partnership is with K-Pop group Le Sserafim, following the recent concert it hosted for them in Seoul. Video of the performance is
Originally published by
Music Ally
