Industry Aug 20, 2026
Virgin Music Group Distributes for Bhojpuri Label Sur Music World
The growth of the listenership of regional language music apart from Punjabi — which has enjoyed nationwide popularity for more than a decade — has been among the most significant […] The post is from
Originally published by
Music Ally
Virgin Music Group has entered into a distribution agreement with Sur Music World, a record label focused on Bhojpuri music. This partnership highlights the expanding listenership of regional language music in India, beyond the long-standing national popularity of Punjabi music. Originally reported by Music Ally.