Industry Aug 21, 2026

Virgin Music Group Expands Distribution with Sur Music World

The growth of the listenership of regional language music apart from Punjabi — which has enjoyed nationwide popularity for more than a decade — has been among the most significant […] The post is from

Originally published by Music Ally
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Virgin Music Group Expands Distribution with Sur Music World

Virgin Music Group has entered into a distribution agreement with the Bhojpuri label Sur Music World. This partnership occurs amidst a notable increase in listenership for regional music genres beyond Punjabi. Originally reported by Music Ally.