News Oct 12, 2026

Why Live Nation Is Doubling Down on Latin America & How Indie Promoters Are Adjusting: ‘Surf the Wave’

The company is shifting from building relationships to owning local promoters, venues, and infrastructure to support the region's growing live-music market.

Originally published by Billboard
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Why Live Nation Is Doubling Down on Latin America & How Indie Promoters Are Adjusting: ‘Surf the Wave’