Zara Larsson and EsDeeKid go gaming in Roblox and Fortnite

Zara Larsson was one of the first artists to enjoy success on Roblox, generating more than $1m of virtual-merch sales from her first activation there in 2021. Now she’s back. Zara Larsson’s Midnight Sun World is the latest virtual experience from Sony’s Immersive Music Studios team. It’s a virtual p

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