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Deki Alem's debut album campaign
Deki Alem - the Gothenburg twin brothers Sammy and Johnny Bennett - teamed up with Amuse to launch their debut studio album, Forget In Mass. Blending hip-hop, drum ’n’ bass, and post-punk, the campaig
Strategy Spotlight: Behind The Campaign recap: Deki Alem
Deki Alem - the Gothenburg twin brothers Sammy and Johnny Bennett - teamed up with Amuse to launch their debut studio album, Forget In Mass. Blending hip-hop, drum ’n’ bass, and post-punk, the campaign heavily focused on underground street activations, character actors, and burner accounts over acti
Behind The Campaign: Deki Alem
Twin brothers Sammy and Johnny Bennett, from Gothenburg in Sweden, record under the name Deki Alem, playing a mix of hip-hop, drum ’n’ bass, and post-punk. Forget In Mass, released in August 2025, was their debut studio album, having released two EPs and several singles since 2022. Stars Redmond (se