Industry Sep 11, 2026
Deki Alem's debut album campaign
In short
Deki Alem - the Gothenburg twin brothers Sammy and Johnny Bennett - teamed up with Amuse to launch their debut studio album, Forget In Mass.
Originally published by
Music Ally
Gothenburg-based twin brothers Deki Alem, also known as Sammy and Johnny Bennett, have launched their debut studio album, "Forget In Mass." Their promotional campaign with Amuse integrated hip-hop, drum ’n’ bass, and post-punk influences. The strategy emphasized underground street activations, the use of character actors, and burner accounts. Originally reported by Music Ally.