Industry Sep 11, 2026

Deki Alem's debut album campaign

In short

Deki Alem - the Gothenburg twin brothers Sammy and Johnny Bennett - teamed up with Amuse to launch their debut studio album, Forget In Mass.

Originally published by Music Ally
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Deki Alem's debut album campaign

Gothenburg-based twin brothers Deki Alem, also known as Sammy and Johnny Bennett, have launched their debut studio album, "Forget In Mass." Their promotional campaign with Amuse integrated hip-hop, drum ’n’ bass, and post-punk influences. The strategy emphasized underground street activations, the use of character actors, and burner accounts. Originally reported by Music Ally.